Tag: Amazon

An end to ‘thought it, bought it’ – why Amazon’s strengths don’t translate to the 2020s

Convenience and choice were virtues in the 2010s, but the definition of what makes a successful retailer must shift in the new decade In the mid-2010s, Amazon ran an advertising campaign to promote its app. In one such ad, a woman is stretching in a yoga class when she suddenly becomes fixated on the man…
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