Blog

By andymulcahy / March 29, 2020

Post-economics versus Coronavirus

https://youtu.be/w6z7Cb0hj-Y We’re currently facing two huge, existential crises – environmental collapse and Coronavirus. In times of crisis the economic response...

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By andymulcahy / March 29, 2020

Replacing choice with guidance

https://youtu.be/J1ZP8hbCQ-I Choice , I hear you cry, is a fundamental human right. That’s not quite right; more accurately it’s a...

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By andymulcahy / March 29, 2020

Why it is no longer accurate to define people as consumers

https://youtu.be/FSUXyd52phE If I asked who you are you might tell me your name and some details about you. That’s you...

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By andymulcahy / February 23, 2020

Why personalisation replaces economics for determining value

https://youtu.be/uYCvS3NWLmU Why should personalisation replace economics as a determiner of value? We should recognise that it makes sense to move...

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By andymulcahy / February 23, 2020

Why is economics obsolete?

https://youtu.be/gl-gT-4ZUqI For a system to make sense in the digital age, the determination of value must be redefined away from...

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By andymulcahy / January 4, 2020

An end to ‘thought it, bought it’ – why Amazon’s strengths don’t translate to the 2020s

Convenience and choice were virtues in the 2010s, but the definition of what makes a successful retailer must shift in...

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By andymulcahy / December 9, 2019

The environmental election pledges won’t work while we remain ‘consumers’

There are many indicators that businesses in the 2020s are going to be heavily pressured to demonstrate how sustainable /...

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By andymulcahy / October 14, 2019

Retail as we knew it is dead – time to start discussing its rebirth

We have to go much, much further than the usual marketing platitudes if we are to make retail appropriate to the modern age; because it isn’t retailers who need to change – it’s retail itself.

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